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Dating Games: Just Just How Dani Fankhauser is Reinventing Online Dating Sites

Dating Games: Just Just How Dani Fankhauser is Reinventing Online Dating Sites

The Crunchbase “Female Founder Series,” is a few stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame chances, raised financing, consequently they are now leading successful businesses.

Dani Fankhauser, co-founder of XO, is utilizing enjoyable and games to produce a far better relationship software experience.

An adopter that is early of dating, Dani isn’t any complete complete complete stranger into the battles and exhaustion that originated in old-fashioned apps. In a period where connection is more valuable—and difficult—than ever, she lay out along with her co-founders to produce a fresh and new take for internet dating. The effect is XO—the dating that is first with icebreaker games. The unique back-and-forth of games helps it be easier for users to start out conversations and build better connections.

We asked Dani about her change from journalist to business owner, the challenges that are new has faced from branding to fundraising, in addition to classes she’s discovered on the way.

Q: inform us the story behind your company’s founding: What led you to definitely begin ecommerce?

A: straight straight Back this season, I happened to be the initial of my buddies to try internet dating, and proudly, when I convinced a pal to participate OkCupid, she came across her spouse. I happened to be additionally one of several journalists that are first write on Tinder. My co-founders had built several viral games that are mobile whenever I met them in early 2019, I happened to be myself fatigued by online dating, therefore I knew it had been time for something fresh and new. We designed XO to incorporate games into dating to really make it an event that is perhaps not demoralizing and draining, but enjoyable.

Q: What issue does business re re solve, or make an effort to? What exactly are a few of the most impacts that are meaningful business has received up to now?

A: Our mission is assist individuals build and strengthen connections that are genuine. The word “connection” gets a poor rep these times because social internet web sites do literally link us, but make you feel disconnected. Games have back-and-forth that is unique and aren’t too severe, and that’s why they’re employed for team-building, for instance. Games powerfully change the tone of an relationship.

I happened to be amazed to know very early individual feedback that 100% of people’s interactions on XO was in fact good and that users were saying every thing they came across really was thoughtful and respectful. Needless to say it was our intention in supplying a various discussion than other dating apps. In addition think we’re attracting the sort of individuals who don’t make use of other apps due to the give attention to look, so users are fulfilling people that are different XO than they might on Tinder.

Q: with what methods do you consider differently regarding your industry than the others do? With what means have you been disrupting your industry?

A: As soon as we first began pitching, we’d hear, “Wow, exactly just how has no body thought of the yet?” Dating and games—it’s those types of great some ideas you’d think some body might have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a lot of games nevertheless they aren’t your standard competitive, graphics-driven games. So we arrived to it with a distinctive take about what a game is and just what dating ought to be, and that’s why XO has therefore quickly hooked an eager fanbase.

Q: What had been one hurdle that is unexpected challenge you encountered when starting out?

A: Choosing a true title for the app is one thing that appears enjoyable it is really very hard. The ability to communicate what it is you do in very little space matters—it’s how we break through the noise to investors and journalists before we even get to launch as a consumer app. We desired a thing that screamed “dating and games” in as few letters as you can, and now we nailed it with XO. We actually possessed a various title we utilized for about 10 months before stumbling on XO. you will find a lot of availability that is variables—trademarkthe logic around what you could get is astonishing), social/domain accessibility, term associations individuals make (we went a couple of studies), astonishing alternate definitions you’ll find on UrbanDictionary. One title we liked in early stages was Wink, many people connected it with a mature guy winking at a woman that is young so we decided the creepiness element ended up beingn’t well worth it, and even though many people liked the title.

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