Vu Tran was frustrated with traditional relationship apps. As an male that is asian he felt that the existing offerings “get hijacked because of the bulk. ”
Therefore, Tran and a friends that are few a week-end building an application which was centered on minorities and people whom like minorities. That has been 2 months ago — since then, colors Dating has attracted a lot more than 30,000 users and a large amount of good feedback.
Tran, a Seattle native whom re-located to your Bay region after stints with StudentRND and Tune, stated that“I don’t date Asian guys, ” or, “I’m simply not drawn to Asian dudes. Which he mainly made Color Dating after females regularly told him”
Tran felt that this is unjust and therefore the trend carried over into dating apps like Tinder. He cited experiments that revealed Asian men getting notably fewer “matches” than Caucasian males and studies that demonstrated exactly just how difficult dating that is online be for black colored ladies.
“All the dating data I’ve seen fits OkCupid’s pattern: black individuals and Asian males have brief shrift, ” noted an study that is okCupid 2014.
Vu, whom experienced Y Combinator with two split startups before establishing colors Dating, said that the web experience that is dating specially for quick-swipe apps like Tinder — could be discouraging for minorities.
“If a residential area is predominately a particular competition and expresses a specific choice, in the event that you don’t fit with all the bulk, you’ll wind up having a terrible experience, ” he stated.
In the exact same time, he knew buddies who had been interested in both women and men away from their particular competition, however they felt enjoy it had been too taboo to pursue such a thing as a result of force from moms and dads or any other reasons.
Colors Dating aims to facilitate more positive messages around interracial relationship. It emphasizes preferences that are racial asks users their intercourse and ethnicity, along side just just what sex and ethnicity these are typically thinking about, once they create a free account. From there, the ability is Tinder-like, with swiping and matches. Users pays for premium features like limitless loves — Tran said colors Dating has already been lucrative.
The app is said by some critics is counter-intuitive.
“How performs this solve such a thing? ” had written one ProductHunt user. “The creator complains about being judged by race, after which proceeds to create an software based totally about judging individuals by battle? ”
Right Right Here had been Tran’s reaction:
Perhaps we wasn’t clear, exactly what we designed to explain is the fact that overtime, we felt such as the racial judgment against me personally wasn’t always a thing that is bad. It’s hard, if you don’t impractical to control who you’re drawn to and didn’t mean they didn’t anything like me as someone.
Tran stated he hopes Color Dating provides a residential district, unlike what he’s familiar with other apps that are dating. He wishes users to speak with folks that are likeminded feel much like them “without feeling completely alone inside their globe. ”
“Tinder is actually concerning the hookup culture, ” he said. “We wish to go toward a lot more of the city element of it. ”
Tran noted that we now have numerous comparable apps like Where White People Meet or Black People Meet that target verticals that are specific.
“We’re searching to create that market that is huge and Tinderize them, ” he said.
Colors Dating has reeled in a amount that is small of from angel investors and it is seeking to raise its seed round.
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